Sepideh Moussavi

Sepideh Moussavi is the founder of Prime Institute in Dubai, UAE. She is the mom of two. We had the pleasure of sitting down with her to learn more about her business and her personal life. Read the full story here:

Mompreneurs WW: Tell us about your company

Sepideh: Prime Institute is a training platform for personal and professional skills development, collaborations and networking. We design and deliver programmes for individuals and businesses focused on subjects relevant to today’s multicultural world, mainly focused on Cultural diversity, Etiquette and Communication. Because majority of us are victims of looking at others through our own cultural lens meaning our own perspective and then we label others with our judgmental and often unconscious biases.

Our mission is to empower and elevate individuals to master social intelligence, social adaptability and aptitude to communicate confidently and effectively across different cultures, in pursuit of minimising the cultural gap and maximising their full potential.

Our goal is to “Build Bridges Across People and Cultures”.

Mompreneurs WW: How did the idea of starting it come about and who inspired you?

Sepideh: Having been born in the United Kingdom but lived in Iran for 13 years, when I returned to the UK to complete my higher education at the age of 18, I found myself to be a total stranger to the new system, culture, language and the ethics.

I made it my mission to fit in to the new society and after a few challenging years I became a multilingual Interpreter helping the newcomers in the country to adapt to the new culture, teach them the etiquette and expected mannerism and how to effectively communicate between their home culture and their new culture.

Having mastered a cultural transition through my integrated western and eastern background, excessive travels through four continents and my never-ending passion for history, etiquette and people contributed significantly to my well-rounded approach and exposure to cultural diversity and understanding the importance of social interactions, communication skills, and human connections.

So when I relocated to Dubai in 2013 which is home 200+ nationalities, I found myself to be in the perfect place to finally make my passion my business.

In addition to that, I believe in today’s global space, if my children are to thrive, they will needproperpeople and social skills. The lack of these curriculums in the current education system and rise in elapsed manners influenced by social media, were also other motivators to start Prime Institute. I refuse to let my children become a causality of modern day living. On the contrary, I will encourage them to take benefit from learning equality, humanity and honesty.

My mantra in life is: Good thoughts, Good words, Good deeds. Which comes from one of the oldest ancient Persian religious in the world called Zoroastrianism.

Mompreneurs WW: What is the best part of what you do and the toughest?

Sepideh: Best part is by far “Learning”. When you are a Trainer, you are forever a Learner.

I believe myself to be a student for life and I have a personal goal to learn something new EVERY DAY. This business allow that to happen easily.

The toughest is to build a brand that people trust.

Because unless I am associated to a big name, it’s difficult to market my services and monetize my efforts.  I do however believe that it is only a matter of time and I focus on adding as much value as I possibly can and let my work and those lives that I touch, do the marketing for me.

Mompreneurs WW: How many kids do you have and how old are they?

Sepideh: 2 girls ages 6.5 and 10.

Mompreneurs WW: How do you juggle work and life balance?

Sepideh: I don’t juggle it, I manage.

By effectively managing my time and prioritizing well. It takes a great deal of organisation and discipline but definitely do-able.

Mompreneurs WW: What’s a book you always recommend and why?

Sepideh: The 7 habits of highly effective people by Stephen Covey

The Culture Map by Erin Meyer

Emily Post Etiquette by Lizzie and Daniel Post Senning

Mompreneurs WW: What advice would you give a Mompreneur who was just starting out?

Sepideh: Know yourself, your strengths and your weaknesses.

Embrace them all and love who you are and what you have as it is.

Trust yourself.

Focus on your strengths and passion.

Don’t take No for an answer!

Allow yourself to make mistakes and to fail. Learn from them and move on. Self-pity is a waste of time.

And never forget that regardless of how people preserve you and how life treats you, you are and will always remain someone’s hero, and that’s your family!

People’s opinion, is their perspective. Do not allow others opinion become your reality.

Mompreneurs WW: Your favorite quote is…

Sepideh: “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” – Mother Teresa